GP Townhall (Primary Care Conversations)
An inaugural Townhall, the Primary Care Conversations with General Practitioners was held for the first time in 2016, jointly organised by Ministry of Health and Agency for Integrated Care. A total of 800 GPs and guests turned up for a dialogue with the Perm. Sec. and other medical professionals.
With only a month of planning time, we had to brainstorm and create an event branding from scratch. It was an adrenaline-pumping month with us working round the clock to ensure the branding is in line with both MOH and AIC’s objectives. We then had to design and prepare invitation cards, take care of RSVPs, and plan a detailed onsite plan which included a dialogue, breakout sessions, and multiple roundtable learnings.
Although event marketing was not expected of us, we offered up that service anyway, to garner more attendance at the event, since it was the first time it happened.
TESTIMONIAL FROM THE CLIENT
"We would like to express our gratitude to the Tabula Rasa team for their prompt assistance in following up with our requests for the event. We recognise and appreciate the efforts made by them to accommodate our needs and work around the operational/ administrative constraints. Thanks very much once again for being a great team and working together with MOH/AIC for the Primary Care Conversations 2016 to be a success!"